Some important works in his careerįashion shoot for Australian Wool Board, Melbourne, Australia (1959): This image, part of his series of outdoor portraits of the ‘modern woman’, takes fashion photography out of the studio and onto the street, perfectly characterising the irreverent style that would become Newton’s signature. He uses elaborate sets, very posed scenes, and of course glamorous clothing, but at the heart of the photographs, they are always at the service of human emotion. Newton’s admiration for cinema, particularly Film Noir, is evident in his preference for black and white films, seductive women and mysterious narrative elements. What makes Newton’s contribution unique is that he brought these influences to fashion advertising. Newton, borrowing from film, erotica, journalism and art, gives no credence to the distinction between high and low brow art forms, a theme shared by many modern artists. He encourages the viewer to question the sexual objectification of women by forcing them to confront their own voyeuristic gaze. The women he depicts are independent and in control. Newton expressed through photography the idea that women’s sexuality could empower them. “A woman doesn’t live in front of a white paper,” he says, referring to the studio, “she lives on the street, in a car, in a hotel room.» By bringing a journalistic element to his photographs, he imbued them with a human interest. Newton took fashion photography out of the studio and into the vitality of the street, bringing the immediacy and dynamism of the paparazzi to his work. Fashion, the female nude and admiration for cinema If you would like to have a Newton photograph appraised, our photo experts are available for a free valuation. Price of an artist’s photograph at auction: €1,000 – €500,000 Status, price and valuation of the photographer Helmut Newton Incorporating complex themes of sexuality and desire into his work, he showed that fashion photography had the potential to explore the human condition in all its depth. Newton paved the way for more provocative and daring fashion photography. Nicknamed the King of Kink, Helmut Newton was one of the great photographers of the 20th century who radically changed fashion photography by redefining the way women were portrayed in high fashion advertising. Klara was a widow with a son, Hans, when she married Max, a soldier from Silesia who took over the management of the button factory left behind by her late husband. Helmut Newton was born Helmut Neustädter in Berlin on 31 October 1920 to Max Neustädter, a wealthy button manufacturer, and his mother Klara (née Marquis). Do you own a piece by Helmut Newton and would you like to know more about the work and its value? Our Experts will carry out a free appraisal of your photograph, provide you with an estimate of the market price, and help you to sell it at the best price.
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